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He picked the name “Pep Rally” because he said that it “captured the energy of the record. The album was largely produced by RJF, and sampled songs from Death Cab for Cutie, Flight Facilities, Marina & the Diamonds and Two Door Cinema Club.

After seeing the response, he spent the summer working, and finished his mixtape Pep Rally by September.

In June 2010, he released 'You Are Not a Robot,' which sampled 'I Am Not A Robot' by Marina & the Diamonds and which hit #1 on Hype Machine, an aggregator that collects the most-blogged about music in the world. However, in 2010 Obey City ceased to produce in Hoodie for unknown reasons, and Steve continued making music with RJ Ferguson (aka RJF), giving himself the name Hoodie Allen. The single 'UPENN Girls' also received notable attention. These earned Hoodie a nomination for MTVU's Best Music on Campus Award in 2009. Their first two releases were the Bagels & Beats EP and Making Waves mixtape. Hoodie Allen originally was the duo of Steve Witz and Obey City (Samuel Obey, a childhood friend) on vocals and production, respectively. Hoodie Allen Back Stage With Little Brother Reflecting on this, Allen said, 'I was moving so fast, and even while I was at Google there was so much going on that I felt like I was doing two full-time jobs.' His dream and passion was music, so when he got opportunities to do live shows, he decided to leave Google.Ĭareer 2009–2012: From Bagels & Beats to Leap Year

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He would leave at 7AM for a bus ride to the Googleplex in Mountain View, work a full day at Google, return home at 6PM, write songs, answer fan emails, and schedule concerts until 2 or 3 AM. After graduating in 2010 with a degree in marketing and finance, he worked at Google as an AdWords associate in their Standardized AdWords Reseller Training (START) program. While attending the Wharton School of the University of Pennsylvania, he pledged the Alpha Epsilon Pi fraternity. Growing up, his nickname was 'Hoodie.' He wanted a rapper name that 'would stick in peoples' minds and be a little bit funny and representative of who I am,' so he settled on 'Hoodie Allen,' a play off of famed Jewish filmmaker Woody Allen. Allen first attended the Long Island School for the Gifted in Huntington Station, and later attended Plainview – Old Bethpage John F. He started writing lyrics as a child, and would perform raps for his friends at house parties. Steven Markowitz was born in New York City and raised in a Jewish household in Plainview, Long Island along with his brother, Daniel.

2.3 2013–present: Crew Cuts, Americoustic, and full-length album.

2.1 2009–2012: From Bagels & Beats to Leap Year.